Mollie’s Fund is an organization whose mission is to increase awareness for melanoma prevention, and support melanoma patients through education of the latest treatments. We were tasked to create a campaign that would bring awareness to Mollie’s Fund by getting “under the skin” of their target, Millennials. The idea of a disease like Melanoma taking control of your life can be haunting. This campaign will be disguised to look, sound, and feel like something out of a horror film. Don’t let avoiding that conversation with your doctor come back to haunt you.
